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VCGamers

Exponential user growth and platform retention, engineered.

VCGamers marketplace landing page with mascot
Client
VCGamers
Industry
Gaming marketplace
Discipline
Optimization
Region
Southeast Asia
Year
2022
Services
SEO/GEO · Google Ads Management · Loyalty Program & System · CRO

Condition

Grow our monthly active users through new features and campaigns.

The client’s brief

Traffic is just a metric; active users are an asset. VCGamers was looking to rapidly scale their digital platform and capture a larger share of the Southeast Asian market. To achieve this, they needed to stop relying purely on top-of-funnel awareness and start engineering a full-stack acquisition, conversion, and retention ecosystem.

Construct

We deployed our Optimization methodologies to turn their platform into a high-converting growth engine.

  • Search Console: 4.16M clicks and 176M impressions

    Search & Acquisition Domination

    We executed aggressive SEO/GEO and Google Ads Management campaigns to command search visibility across targeted regions.

  • VCGamers marketplace landing page with mascot

    Conversion Rate Optimization (CRO)

    Getting users to the site wasn’t enough. We implemented continuous CRO Management to remove friction, ensuring that new feature rollouts and marketing campaigns directly converted into active user sessions.

  • VCGamers mobile app home with top-up offers

    Retention Architecture

    We engineered a custom Loyalty Program & System. This transformed passive visitors into a sticky, engaged community, creating a self-sustaining loop of repeat traffic.

  • VCGamers platform section with user and transaction stats
  • Analytics: 5.5M+ sessions and 441K monthly active users in 2022
  • SEO keyword ranking dashboard on a laptop

Outcome

Massive regional scale. Unprecedented user growth.

  • +332%MAU growthScaled to 441K monthly active users in 2022.
  • +220%Traffic5.5M+ sessions in 2022.
  • 176MSearch impressions4.16M clicks at an average position of 10.7.
  • 85%Indonesia shareExpanding into PH 8.3%, MY 1.4%, TH 1.2%, VN 1.0%, SG 0.7%.

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